An intro to media consumption in the digital age
Below you will find a conversation on contemporary media trends . and innovations.
Typically, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in contemporary society, the development of smartphones has resulted in a couple of significant shifts in the way media is shared and provided. Among the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the ability to deliver video, text and audio content, mobile phones are the optimum tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are constantly dealing with reformatting their content to prioritise smartphone availability. Presently, trends which are popular on social media are especially influential for media companies to observe. Namely, short form video and worldwide television are gaining traction for supplying interesting and accessible material for audiences around the world.
Along with the distribution and production of digital material, media consumption habits are also being greatly influenced by technological advancements. The portability of smart devices has shifted the way that audiences are consuming media towards a habitual and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, nowadays, consumers can enjoy, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an increase in content production as customers are rapidly watching programs and constantly seeking out new things to view.
Over the past couple of years, as society has come to be reliant on smartphones, innovation has become the centre of attention for many areas of industry. The increase of smart devices has fundamentally improved the media industry, causing new developments in the way media is developed, dispersed and consumed. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more recently, the media landscape is demonstrating a perceptible shift towards mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most particularly within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smartphone period has in reality, compelled the media industry to transform its business designs and strategies, interfering with conventional outlets and avenues for media access and consumption, with a series of new and innovative digital media examples.